Email optimization

When determining the best day and time to send a marketing email, there are some reliable stats you can use. For example, there’s solid evidence that emails sent on Saturday or Sunday will not perform as well as those sent on weekdays, with Tuesday standing out as the best day to send emails. The time … [Read more…]

Ten Rules of Writing

4. Turn off the Internet. The Web is a great resource and entirely unavoidable, but it will help you focus when you buy the Freedom app. Using a device like this not only rescues me from easy distraction, it also works as a timer. When you click on the icon, it asks you to choose … [Read more…]